It bears mentioning when one of the world’s most famous brands releases one of the world’s most prominent and readable privacy policies. That’s just what Apple did this week, and the message to other brands is clear – privacy policies can be a massive marketing opportunity, not just an obscure legal nuisance.
This is a bold step in getting consumers’ attention. And not surprisingly, the tech press has warmly welcomed Apple’s new policy. It’s also a shot across the bow at companies like Google that rely on consumer data as a facet of their monetization strategy (very broadly speaking, Google uses targeted advertisements for much of its revenue, while Apple relies chiefly on its physical products)
Now may be a good time to ask: is your policy mere boilerplate, or, like Apple, does it work to shape your brand?
August 14, 2017